Dance to health - Aesop (Arts Enterprise with Social Purpose)
Aesop commissioned us to produce a film that showcased the success and impact of their Dance to Health project in Wales to funding organisations. Dance to Health is a proven falls-prevention dance activity for older adults. Aesop needed an evaluation film which would capture the lived experience of the participants in their own voices in an honest, authentic way and engaging way. This required sensitivity and subtlety in our approach to filming as well as taking time to build rapport and earn trust with the community of people involved. We wanted to express the wellbeing benefits of the groups in a way that felt tangible, relatable and inspiring.
We are very proud of the film we produced and Aesop have found it extremely useful for communicating the benefits of the project to funders and policy makers in Wales.